Designer. Writer. Creative Director. Born in Mexico City, raised on 90s LA — punk, hip-hop, skate culture, and the undefinable vibes that shaped how I see the world. Went to ArtCenter to be a graphic designer — advertising took over, but that high craft never left.
I think about brand from the inside out: how it sounds, how it feels, how it holds together across every touchpoint.
I’ve spent 15+ years leading creative teams through the full spectrum. At Yellow Shoes — Disney’s in-house creative agency — I ran campaigns end-to-end, collaborating with Imagineers, Park Ops, and Food & Beverage to bring experiences to life across every guest touchpoint. At Deutsch, we built one of Volkswagen’s most awarded digital campaigns for the Golf R and sold out the car. At Razorfish, I built DIRECTV's Digital Performance Team from the ground up and earned full creative ownership across every channel.
I believe in the power of a business strategy paired with a human truth — and what craft can do to a simple idea. I got hooked early on collaborating with directors, photographers, stylists, and producers. That love never went away. I lead with empathy and intention. I genuinely love the collaborative chaos of making something great.
Great work is a team sport. If you want to play — yo me encargo. Let's connect.