CREATIVE DIRECTION & Art direction
Disney World | #HappyPlace
The world asks you to grow up. Here, you never have to. One of the initial lines of business I was assigned to when I arrived at Disney was "Adults Without Kids" for Walt Disney World. In my time involved, we created a few campaigns and a good bit of social content tailored to that demographic. Though they are adults, they know that at Walt Disney world they don't ever have to grow up.
This is was a a project that had a team that flexed and grew and shrank, I was lucky enough to lead the look/feel of the campaign.
HitList Series
We created various itineraries tailored to the affinities of young adults, along with the locations in which they could find them at Walt Disney World.
Post-Worthy: Night Mode Series
We highlighted all the insta-worthy merch, places, and vibes - at night - in this fun series.
