CREATIVE DIRECTION & Art direction
Disney World | #HappyPlace
The world asks you to grow up. Here, you never have to. One of the initial lines of business I was assigned to when I arrived at Disney was "Adults Without Kids" for Walt Disney World. In my time involved, we created a few campaigns and a good bit of social content tailored to that demographic. Though they are adults, they know that at Walt Disney world they don't ever have to grow up.
This is was a a project that had a team that flexed and grew and shrank, I was lucky enough to lead the look/feel of the campaign.
![](https://cdn.myportfolio.com/90c1927b-678c-416d-9d2e-e857fb883b22/be29b861-0522-4fb6-9f3c-53e5b79431a1_rw_1920.jpg?h=84ac6f518fda3fd40e6c2b858f7a211c)
HitList Series
We created various itineraries tailored to the affinities of young adults, along with the locations in which they could find them at Walt Disney World.
Post-Worthy: Night Mode Series
We highlighted all the insta-worthy merch, places, and vibes - at night - in this fun series.