Disney World | #HappyPlace
The world asks you to grow up. Here, you never have to. One of the initial lines of business I was assigned to when I arrived at Disney was "Adults Without Kids" for Walt Disney World. In my time involved, we created a few campaigns and a good bit of social content tailored to that demographic. Though they are adults, they know that at Walt Disney world they don't ever have to grow up.
This is was a a project that had a team that flexed and grew and shrank, I was lucky enough to lead the look/feel of the campaign.
We created various itineraries tailored to the affinities of young adults, along with the locations in which they could find them at Walt Disney World.
Post-Worthy: Night Mode Series
We highlighted all the insta-worthy merch, places, and vibes - at night - in this fun series.