Creative Direction & Art direction
Disneyland | Disney100 Celebration
100 years of Disney calls for the celebration of a lifetime. The Disneyland resort is where Disney wonder first came to life in the physical world. How we celebrate it, how we show it, should be worthy of that original wonder.
Invite
First, we instigate wonder through a powerful, imagination-driven launch spot. No images just words.
Launch
Then, to launch the celebration we fill in the blanks for you to know see what is in story for you at the celebration of a lifetime.
In Park Experience
In partnership with imagineering we created interactive medallions for guest to bring them to life with the newly introduced magic bands to Disneyland.
Social
We leaned into the individual featured events and spectaculars. Still evoking that wonder into each interaction.
Out of Home
