CREATIVE DIRECTION & ART DIRECTION
Disney World | D-Camp
The first people to ever glamp in Pandora.
Experience
Millennials grew up on Disney. But adulthood has a way of pulling you away from the things that made you feel like a kid. We set out to change that — not with a deal, but with a moment money can’t buy. For the first time ever, we put two people at the center of a customized narrative inside Pandora, the World of Avatar. A nationwide casting call. A story built by Disney writers and Imagineers. We partnered with Imagineers and designers to build a never-before-seen shelter — every detail, down to the materials, had a backstory. The night started with dinner at Tiffins. Then the park closed — and the adventure began. Fans watched it all happen live.
Process
Every inch was intentional. Working alongside Disney Imagineers and designers, we developed a shelter built specifically for Pandora — from structural blueprints to the smallest material detail.
Results
9.3M Instagram Story impressions in 24 hours.
+152% social conversation among young adults.
+13% increase in segment attendance.
Earned media across Good Morning America, Business Insider, Travel + Leisure, CNBC, ABC News, and more.
