art direction & design
Volkswagen | vw.com
With the launch of the new Atlas we also launched the redesign of the model pages. We took a more storytelling approach than the previous dating app vibe. While the dating app was fun, the storytelling approach allows us to give each model it's own story that is baked into the design of each vehicle. I was part of the concepting team and my idea was selected, we then partnered with our UX team that was able to build a robust and flexible system that allowed that storytelling to unfold seamlessly across devices. Along with the concept, we needed to create a mountain of content for these stories, from stills, to animations, to infographics, to video. I was able to do that for a few of the vehicles including the Atlas among others.
