Art direction & design
Volkswagen | Unleash Your Rrrr
You make the car sounds, we make the video. Volkswagen launched its top performance model designed to bring back the fun in everyday driving, the Golf R. To launch it, we went back to when we had the most fun with cars – as kids, imagining ourselves as racecar drivers. The Golf R runs on the power of your voice. Make car sounds just like when you were a kid and the Golf R magically reacts.
I was lucky enough to be part of this rad team of creatives and mad scientists that brought this fun idea to life. I led the look/feel of the campaing.
