Disneyland | Avengers Campus
Disneyland Resort was expanding with its newest land at California Adventure Park, a land of superheroes. Disneyland would not be the same again. To celebrate this newest addition, we launched the world's largest recruitment campaign to draw Marvel and Disney fans to the grand opening of Avengers Campus, the place where you can come and train alongside your favorite heroes. Along with co-leading the campaign, I lead the campaign's look/feel throughout all its iterations.
Broadcast & Streaming
To get people excited about the new land, we wanted to show that the launch of Avengers Campus would not be the same Disneyland you knew.
We created pieces for all the digital platforms.
Out of Home
Since our heroes were one of our main attractions to the land, they were front and center for our OOH.