Volkswagen | Rule the Road
The new king of the concrete jungle. With the launch of the all-new Volkswagen Tiguan we set out to introduce the new king of the concrete jungle, to help you master city life. Along with the TV spot, we created a first of it's kind, a 21-day ‘Rule the Road’ instagram scavenger hunt. For 21 days, fans can participate in the scavenger hunt to chase down the new Tiguan and win daily prizes for their efforts. I was part of the look/feel team that was able to bring this rad idea to life.
We created 24 individual pieces of content to inhabit our virtual city, over 17 minutes of footage in all, using the latest instagram types of content we've come to love, like quirky content, boomerangs and carousels.