art direction & design
Volkswagen | Land of Sharks
A prehistoric road trip across the American interior seaway
Case Study
Millions of years ago, ancient oceans covered much of the United States. For Shark Week, VW and Discovery Channel brought that world back. Using Google Street View and WebGL, we built an immersive 3D experience where users could type in their address and uncover the prehistoric shark that once roamed their corner of America. A real family road trip — filmed across New Mexico, Florida, and the Bahamas — became a three-part TV series and digital content franchise. I led the look and feel across the entire campaign.
