Volkswagen | Land of Sharks
A prehistoric excursion to the ancient oceans. Closing out the partnership of Discovery Channel and Volkswagen for Shark Week we created a miniseries that followed a family on a road trip to find ancient shark fossils in the middle of the U.S to be showcased on Discovery Channel during this special week. We brough the experience to life for fans at home by inviting them to reconnect with the ancient sharks that once roamed the U.S. western interior seaway, an ocean that occupied a large percentage of what American's call home today. All from the comfort of a browser. I lead the look/feel of the campaign.