Creative Direction
DIRECTV | For the birds
Instead of making ads. We made a sitcom.
The Episodes
The ask was to extend an upper funnel campaign into mid and lower funnel — primarily across social platforms. The easy move was to make product ads. We made a sitcom instead. Bobby and Frank — two pigeons with opinions — bantered their way through content, pricing, and the indignity of losing their beloved dish. Native to the feed. Hard to scroll past.
