Creative Direction & STRATEGY
DIRECTV | For the birds
Instead of making ads. We made a sitcom.
The Episodes
The ask was to extend an upper funnel campaign into mid and lower funnel — primarily across social platforms. The easy move was to make product ads. We made a sitcom instead. Bobby and Frank — two pigeons with opinions — bantered their way through content, pricing, and the indignity of losing their beloved dish. Native to the feed. Hard to scroll past.
Part of DIRECTV's mid and low funnel digital performance work — built and led by a 25-person creative team at Razorfish covering paid social, CRM, direct mail, in-platform advertising, and connected TV.
As we scaled the work, we built the systems behind it — optimizing speed-to-market, templatizing production, and evolving the creative from resized assets to fully custom animation.
