Art direction & design
Volkswagen | Unleash Your Rrrr
One of the first generative AI projects in advertising.
The Episodes
Driving stops being fun when you grow up. To launch the Golf R, we went back to when cars were pure joy — when you made the sounds yourself. Users recorded 10 seconds of engine noise and the AI matched it to professional driving footage featuring racer Tanner Foust. Screech and it drifts. Roar and it accelerates. Over 100 high-performance clips, personalized by your voice. I led the art direction and design of the campaign.
